Social media marketing and Facebook marketing in particular has literally replaced blogs that business owners have traditionally relied on to promote their businesses. It is not surprising that every business, both small and large, now strive a strong presence on Facebook to take advantage of it’s over a billion registered users. Facebook has indeed become a major business promotion platform because of its many social media tools that you too can effectively make use of for business success.
There are certainly several strategies that you can employ to effectively advertise or market on Facebook. However, not all available strategies can be of benefit to your advertising campaign. A suitable Facebook business strategy for success depends on your type of business, size and amount of budget you are prepared to incur to advertise your business. Below are just some of the most popular and effective Facebook business strategies for success.
You do not need to restrict your Facebook advertising to Facebook users. Off-line engagement through event postings can create a viral wave about your business so long as you make use of such postings correctly. The secret lies in creating irresistible events that anyone cannot resist. You need to do this by crafting enticing headline, proper description and sending out irresistible invitations.
This is a very effective strategy you cannot afford to ignore especially during and after an event. You need to take photos during events, photos that you eventually post on your Facebook business fan page. You can easily create a post-event buzz by inviting those who attended your event to tag themselves. The strategy has a long-term in effect as it keeps your fans coming back to your fan page to not only see their images but also to engage with your business.
Facebook Discussion Forums
This strategy is effective when you do not have a support forum on your traditional website. You can easily drive visitors from your traditional website to your Facebook fan page from where they can access necessary support. Managing the forum (under Discussion) is very important because you need to check new issues on a regular basis so as to give solutions where necessary.
Creating your business ad is a very effective Facebook business strategy for success. That should however not be the end of your advertising. You need to go a step further to promote your ad to a specific segment of Facebook users to enhance your success. You indeed have the opportunity to target Facebook users according to their age, location and interest among other demographics.
Many business owners advertising on Facebook have traditionally relied in posts and events to engage their Facebook page fans. Being creative can be a very effective strategy in promoting your business. One way to do this is to engage your fans in various activities. For instance, you can create a contest where your fans take photos/videos with your brand at special locations and ask them to upload the same to your Facebook fan page or to such other sites as YouTube. The positive effect such a contest can have on your advertising efforts can simply be rewarding.
As earlier indicated, there is simply no uniform Facebook business strategy for success that suits all businesses. You need to analyze your business with the aim of ascertaining what effective strategy to employ. Strategies available are not limited to those indicated above. There are certainly many others. The good thing with these strategies is that you do not need to spend a fortune to employ; you can indeed employ most of them at no cost.
Press releases are excellent opportunities for companies to promote their products and services and no matter how big or small the business is, one can benefit from doing a press release. Press releases are inexpensive ways of getting publicity or attention to the company and doing it right can spell success for the business. Doing it wrong however can mean bad news for any business with many people saying that it is already dead or not worth your time as the probability of seeing a bad press release published is rare which can be true if you send it to the wrong publication company. To make your press release work for you, here are some things that you have to consider.
What to do to tick off the Media
To ensure that your press release does not get to see the light of the day is to send it to the wrong publication company or journalist. Most companies would send their material to just about any publication or newspaper, even columnist, not considering if that person or company is interested in the subject or see any relevancy in it for that matter. An example is sending a company material focusing on the latest technology that the company has to offer to a celebrity columnist. Your report has a better chance of seeing the paper shredder or delete button than the news room for tomorrow’s paper.
Another thing that can really annoy the media is material with the subject in full caps, one that makes use of the industry’s jargon and runs for several pages without offering any succinct or key information on it.
How to make them Love you and Your Company
It is really not hard to please these media persons and in fact, doing this the right way can get your story published. The first thing that you or businesses ought to do is to check to whom they are sending their press releases. More often than not, taking a little time to check the target media firm or company can help get your story published. If you want a certain individual or journalist to pitch the story, it is essential to get to know the cover or beat that they are in. Being friendly and professional can also land your story in the paper’s pages.
Consider also following the correct format in your press release. Media persons love brief but concise materials that show the key information they need to create the story. Reporters and editors are always busy so ensure that you have written all the relevant details and include your contact information for future correspondence. Remember to send the story only once and no more after as it can annoy the other person if you send the same story more than a few times. You can follow-up a couple of days later if you would like to ensure that it was received by the intended individual.
Actually, I do not need to know how to. My personal blog is simply a blog about my observations and experiences of traveling. Of course, I would like other people to read, benefit from and leave comments on the blog. I love the interaction and knowing where my readers are located.
The overwhelming majority of my readers are from primarily English-speaking countries (or countries where English is heavily taught) such as the United States, India, United Kingdom, Australia, Canada, Philippines and Singapore (as much of my travels have taken place in those last two countries), but also Germany, Russia and China.
I also know that I have readers in almost each and every country except for, somewhat mysteriously, large parts of central Africa and central Asia.
Most importantly, I do know how to promote my blog. Even though I do not use all of the following techniques (because my blog is primarily a labor of love), I do use many, and I do know that these will work if you want to promote your blog.
1. Use Twitter
As a blogger, I have an antipathy toward Twitter. However, I do understand the concept and realize that it can be advantageous. After writing the blog post, tweet your post with an attention-grabbing headline. I recently sent a message of “scrambled eggs on a stale, musty, salty beach” even though the post was about an air freshener (written as part of a blogging contest, which leads me to offer yet another tip of promoting your blog: enter blogging contests). Most importantly, do what you want others to do. If you want other people on Twitter to read your blog posts, then read the posts of others and leave tweets or comments at the blog.
2. Other social media
I have a love affair with Google. It all started with Orkut (perhaps defunct by the time you read this), which led me to Blogger, Gmail, Google+ and Google Calendar. In fact, I am typing this on Google Docs (apparently called Google Drive, now). Regardless, you can promote your blog via LinkedIn, Facebook, Pinterest, and RSS feeds. There are also communities of bloggers, both at Google+ and online. I belong to Expat-Blog.com and to Glipho.com.
3. Do what you want others to do
If you want others to read your posts and to leave comments on them then you should read others’ blogs and to leave favorable comments on them. You can do this via the above-mentioned communities or by searching for blogs similar to yours via a Google search.
4. Using SEO
I confess that I am somewhat of an infant regarding SEO or search engine optimization, and do not fully comprehend it. In essence, though, it is about writing about something without writing about it; it is about using keywords. In this article, it is to promote your blog. However, use it naturally and do not inundate the readers with it; otherwise, they will never return to your blog again. Most of all, I–and Google–believe that content is king. Write good quality articles with an intriguing title and everything else will be easier.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.